Ella Dame

Digital marketing and content creation

Social Media

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Website

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Print

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Social Media 〰️ Website 〰️ Print 〰️

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about me

I am an editorial specialist with a background in journalism, social media marketing, and graphic design. Originally from Chicago, I feel most comfortable in bustling environments characterized by diverse cultures, evolving trends, and open opportunities to create.

I enjoy exploring the creative side of digital marketing just as much as developing the technical side. Data, content creation, and AI have become increasingly reliant on one another, and every day I sharpen my skills.

Currently, I am interested in owning the copy, social media, and data measurement aspects of large-scale creative campaigns for clients looking to push the design envelope.

Areas of Expertise

My Experience

Education

  • Member of the accelerated OMEGA program (invite-only humanities and literature track), Head Editor of The Lane Tech Champaion after 3 years, McCormick Journalism Foundation Scholarship recipient, and Women’s Club Leader.

  • Attended during my freshman year of university as a Global Studies major. Nominee for excellent youth writer.

  • Transfer student beginning during my sophomore year majoring in Communications. Dedicated member of Daily Illini, The Illio yearbook, Creative Writers Circle, and the Letters of Love student nonprofit board. Student writing projects selected to be published in Gender Studies curriculum.

  • With a background in both journalism and marketing, I have a complex understanding of both content writing and editing. I have published blogs, news articles, social media content, email camapigns, web content, and more.

  • Strategized, developed, created, scheduled, and analyzed hundreds of social media cycles for a variety of clients in an agency setting.

  • Structured, designed, and launched countless email campaigns with increasing open and click rates for a diverse portfolio of agency clients. Responsible for email copy, graphic design, and data analysis.

  • Experience with both celebrity and influencer collaborations from campaign conception to launch. This process has involved initial outreach, agreement editing, creative strategy, and follow-ups.

  • Expert with AI applications like Claude, Chat GPT, Gemini, and Perplexity. Highly skilled in segmenting AI for efficient workflow and collateral creation.

Professional

  • Digital content writer at Atlanta-based marketing agency, Junction Creative Solutions. As a member of the highly collaborative team, I touch projects at every stage of development. Individually, I spearhead social media creation, website content, email campaigning, outreach, digital marketing copy, graphic design, and more for our large client portfolio.

  • Over my two years as a news writer intern for the University of Illinois marketing and communications department, I fine-tuned my copywriting and research skills. An expert in interpersonal communication, news writing, interviewing, editing, and publishing, I apply my journalistic skills across my marketing endeavors.

  • As a marketing and media intern, I experienced every part of the retail marketing puzzle. Working with PPC specialists, digital marketing specialists, and our web dev team, I played a specialized role in our strategy as the content specialist.

  • As the sole social media marketing manager for Tenko Tea, a community-oriented boba tea cafe, I built our social presence from the ground up. We saw 100% growth in every area of measurement due to medium-scale reel, photo, and copy launches across platforms.