As the agency’s sole content writer, all of our clients copy and graphic design needs fall under my expertise. Developing social media content, website content, blogs, outreach, email campaigns, and more fuel my days. My work is curated with foundations of research, data analysis, trend forecasting, and AI integration.

Building “The Journal” consisted of writing 2 to 3 blog posts a week aligned with SEO analytics. Topics covered ranged from personal narratives to how-to guides to brand targeted pop culture reviews to guide consumers from story to product. Using targeted copy and linked product, KPIs were hit every deadline via copy.

Over two years, I have written over 50 professional stories for an audience of 100,000+ readers of the LAS News website and Quadrangle Magazine. Creating University-approved and AP Style adhering copy to cover events, donors, faculty, students, and research has given me diverse experience.

Comissioned by Dr. Grace Giorgio of the University of Illinois, I wrote an autoethnography to be worked into the college curriculum of CMN 432: Gender Communication. The creative writing piece navigates through gender expression through apparel to enlighten students on the complex social agreements of self expression.