Building “The Journal” consisted of writing 2 to 3 blog posts a week aligned with SEO analytics. Topics covered ranged from personal narratives to how-to guides to brand targeted pop culture reviews to guide consumers from story to product. Using targeted copy and linked product, KPIs were hit every deadline via copy.

Over two years, I have written over 50 professional stories for an audience of 100,000+ readers of the LAS News website and Quadrangle Magazine. Creating University-approved and AP Style adhering copy to cover events, donors, faculty, students, and research has given me diverse experience.

Comissioned by Dr. Grace Giorgio of the University of Illinois, I wrote an autoethnography to be worked into the college curriculum of CMN 432: Gender Communication. The creative writing piece navigates through gender expression through apparel to enlighten students on the complex social agreements of self expression.