Both& Apparel
My work for Both& Apparel was multi-disciplinary. I created original SEO-driven blog posts on a weekly basis, developed PR and outreach for press, and developed marketing campaigns.
KPI’s
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Increase in keyword reach for over 10 words measured using AHREFS software.
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Increase in brand mention and links by 60% utilizing guerilla outreach and blog posts.
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Develop relationships with multiple goal aligned brands for event creation.
Highest Reaching Deliverables
Film and TV Blog Campaign
Following queer tv and film allowed for a more casual conversation between brand and consumer. These blogs posts followed current releases and created parallels between popular characters and product. One of these blogs included a review of “Love Lies Bleeding” (2024), creating a main character starter kit for the movie using our apparel.
Product Drop Blogs
Designed to feel community-driven and low pressure, the product drop and promotional blogs covered a variety of products tied to a current theme. From “Queer Summer” essentials to “Masc Swimwear”, the tone of these blogs were laid back and inclusive.
Brand Background
From how-to guides surrounding social contexts to deep historical explanations of verbiage commonly used in our product descriptions, these background focused blog posts gave context to brand narrative. These more research based and educationally voiced blogs were designed for new consumers.