Employment of performance and SEO focused tools such as AHREFS and Muck Rack allowed me to build marketing strategy and content to catapult cross-platform interaction.

With a team of three, I was able to build out a marketing plan for the Espresso Royale Cafe chain. Through competitor research and beta testing, a consistent blog campaign and podcast were created as engagement tools.

Social media marketing was the heart of this project, increasing our followers and interaction organically by 200%. Along with photography, post and story creation, and follower ineraction, I built out unique campaigns to develop brand narrative.